Effective Uses of Hangman Boards for Real Estate Marketing

The UK property market is highly competitive, requiring estate agents and property sellers to adopt effective marketing strategies. One powerful and traditional tool for boosting visibility is signage, particularly hangman boards and property agency boards. These boards offer strategic solutions for showcasing properties and attracting attention. 

In this blog, we’ll examine how hangman boards are used effectively in real estate marketing, their advantages over other signage options, and expert tips on maximising visibility and exposure. From design to placement, learn how to enhance your property listings and stand out in a crowded market.

What are Hangman Boards?

Hangman boards are a distinctive type of property signage commonly used in the real estate industry. The name “hangman” comes from their unique design, a simple, sturdy frame that hangs over a property’s fence or wall. Unlike traditional flat property boards, They have the advantage of being highly visible from multiple angles due to their three-dimensional shape. They often feature a larger surface area, allowing for additional property details, such as size, price, and special features.

These boards are typically made from durable materials like corrugated plastic or weather-resistant wood. They are designed to withstand the UK’s unpredictable weather, ensuring that property details remain eligible for long periods.

Why Hangman Boards are Essential for Real Estate Marketing

They offer several advantages that make them ideal for property marketing. Here are some key reasons why they are an excellent choice for estate agents:

1. High Visibility

The most significant advantage of hangman boards is their visibility. The unique design allows these boards to catch the eye from a distance, especially in busy urban environments or high-traffic areas. Their elevated positioning ensures that they can be seen from both pedestrians and passing vehicles. This increased visibility directly translates into higher engagement and interest from potential buyers.

2. Increased Exposure

Estate agents understand that exposure is key when it comes to selling properties. It provides an additional layer of exposure by ensuring that the property’s details are visible not just to the local area, but also to people passing by from a wider range of angles. Whether a buyer is walking down the street or driving by, the hangman board captures attention effectively.

3. Customisation Options

They offer more than just the basic property details. They can be customised to reflect the unique features of the property, which helps differentiate your listing from others. The extra space on the board can be used to highlight key selling points such as recent renovations, nearby amenities, or the type of property (e.g., family home, studio apartment). The customisation options allow estate agents to present their properties in the best light possible.

4. Cost-Effective Marketing

For estate agents looking to maximise their marketing budget, It offers an affordable solution. Compared to digital marketing methods, these boards provide a more direct and physical form of advertising that doesn’t require ongoing costs or subscriptions. Once set up, the hangman board continues to work for you 24/7, providing constant visibility without the need for further investment.

Hangman Boards vs Property Agency Boards: A Comparison

To better understand the advantages of it, let’s compare them to property agency boards in a simple table format.

This comparison provides a quick look at how hangman boards and property agency board differ in terms of visibility, customisation, and cost, helping estate agents make an informed decision based on their needs.

How to Use Hangman Boards Effectively

While They are highly effective, their success relies on careful planning and implementation. Here are some expert tips on how to use it to their full potential.

1. Strategic Placement

Location is key for property signage. Place it in high-traffic areas like busy streets, transport hubs, or popular neighbourhood spots. Position the board at the right height for maximum visibility from all angles, ensuring it's visible to pedestrians, cyclists, and drivers for optimal engagement with potential buyers.

2. Clear, Concise Messaging

Property boards should communicate key details quickly and clearly. The space on it should be used to display the most important property information in a way that can be read at a glance. Focus on including the following details:

• Property price
  
  
• Key features (e.g., number of bedrooms, square footage)
  
  
• Contact information
  
  
• Property type

Avoid overcrowding the board with too much text. The aim is for passers-by to get the information they need without having to stop and read a lot of text.

3. Brand Consistency

A hangman board should reflect your estate agency's brand. Use consistent branding, including your logo, colours, and fonts, to ensure the board aligns with your overall marketing strategy. This helps attract attention to the property while also enhancing recognition of your agency, strengthening your brand presence.

4. Maintenance and Updates

Over time, weather conditions can cause wear and tear on your hangman boards, especially if they are exposed to the elements for extended periods. Regularly check the condition of your boards and update them as necessary. If the property sells, be sure to remove the board promptly to avoid cluttering the area with outdated information.

5. Leverage Multiple Board Types

While They are excellent for high-visibility locations, other types of property boards should also be considered. Property agency boards like traditional or V-shaped boards can be used in conjunction with it to increase exposure in less trafficked areas. Using a variety of boards in different locations helps create a well-rounded marketing strategy.

Conclusion

They are an effective and affordable tool for estate agents seeking to enhance property visibility and engagement in a competitive market. Their high visibility, customisation options, and durability make them ideal for outdoor advertising. When combined with other strategies like property agency boards, it can help agents reach a wider audience and make a lasting impression on potential buyers. 

At Printed Estate Agent Boards, we specialise in creating top-quality, durable signage. Our team can design and produce custom hangman boards and property agency boards to ensure your properties get noticed and your marketing efforts achieve success.