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Home / Daily News Analysis / Eminem's sneakers, including Super Bowl 56 Air Jordan 3s, going up for auction

Eminem's sneakers, including Super Bowl 56 Air Jordan 3s, going up for auction

Jul 29, 2026  Twila Rosenbaum 16 views

Eminem, the iconic rapper and Detroit native, is putting more than 100 pairs of his personal sneakers up for auction, including the rare Air Jordan 3 'Slim Shady' PEs he wore during his Super Bowl 56 halftime performance. Each pair is signed by the artist himself, and the entire collection—117 lots in total—will be sold through Julien's Auctions on August 25. Proceeds from the sale will benefit the Marshall Mathers Foundation, a charity founded under Eminem's legal name that focuses on helping disadvantaged youth in his hometown of Detroit.

A Historic Sneaker Collection

This auction marks the largest public offering of Eminem's personal footwear collection. It celebrates two decades of his influence on sneaker culture, a journey that began in 2006 when he released a Nike Air Max collection for charity in memory of his late friend and D12 member, Proof. Since then, Eminem has collaborated with major brands like Jordan Brand, Carhartt, Puma, and adidas, creating some of the most sought-after and exclusive sneakers in the world.

Among the highlights is the Air Jordan 3 'Slim Shady' PE, a special edition created for Eminem's performance at Super Bowl 56 in 2022. The sneakers feature a white leather upper with Jordan Brand's signature elephant print on the toe and heel. The left shoe replaces the Jumpman logo with Eminem's backwards 'E', and the heel sports a rubber patch resembling a 'Hi my name is' sticker with 'Slim Shady' scribbled on it. Only 25 pairs were reportedly produced, making them extremely rare. Estimated to sell for between $25,000 and $35,000, they are expected to be the most expensive lot in the auction.

Exclusive Collaborations and Grails

Other notable pairs include the black Air Jordan 4 collaboration with Carhartt, of which only 10 pairs were ever released to the public. These feature a durable canvas upper and reflective detailing, embodying the workwear aesthetic that Carhartt is known for. Also up for grabs is the blue Air Jordan 4 'Encore' from 2017, a friends-and-family release with only 23 pairs in existence. The 'Encore' sneakers have a vibrant blue suede upper with white and black accents, a nod to Eminem's album of the same name.

Eminem's love for his hometown sports teams is also evident in the collection. There are Puma Palace Guard OG Retro sneakers in the red and blue Detroit Pistons colorway, as well as black Puma Tsugi Kori sneakers with an integrated ankle sock. These represent his long-standing support for Detroit's professional franchises, including the Pistons, Lions, and the city's future WNBA team.

Auction Details and Charity Impact

The auction is being billed as the Marshall Mathers Foundation Auction, with all proceeds going directly to the charity. The foundation has been a pillar of Eminem's philanthropic efforts, providing scholarships, youth programs, and community support in Detroit. Eminem's manager, Paul Rosenberg, said in a statement: 'Marshall has always expressed his personal style through his sneakers, and he has amassed quite a collection throughout the years. We are excited to offer an opportunity to own a piece of his personal collection—including some grails—while supporting the cause that is so meaningful to him.'

Each lot includes a pair of signed sneakers in their original box, along with a certificate of authenticity from Julien's Auctions. Bidding will open on August 25, and interested parties can register online or attend in person. The auction house expects significant interest from both sneaker collectors and Eminem fans, given the rarity and sentimental value of the items.

Eminem's Deep Connection to Sneaker Culture

Beyond the commercial value, these sneakers represent key moments in Eminem's career and personal life. The Super Bowl 56 performance was a landmark event, where Eminem took a knee after performing 'Lose Yourself,' sparking discussions about solidarity with Colin Kaepernick's protest against police brutality. The Air Jordan 3s worn that night are a physical reminder of that cultural moment.

Eminem's collaborations with Jordan Brand have always been limited. The first was the Air Jordan 4 'Encore' in 2014, followed by the Carhartt collaboration in 2015, and then the 'Slim Shady' Air Jordan 3s. Each release has been met with frenzy, with fans often unable to purchase them due to extreme scarcity. This auction offers a rare second chance for collectors to acquire these grails—though with a price tag to match.

Other Notable Lots

The auction also includes pairs from Puma and adidas that Eminem wore at concerts and public appearances. Among them are the black Puma Tsugi Kori, which feature a knit collar and a futuristic design, and the Puma Palace Guard OG Retro in the Pistons' colors. These sneakers reflect his everyday style and his partnership with Puma, which began in 2017 after his contract with Nike ended.

Additionally, there are several pairs of adidas originals, including the Superstar and Gazelle models, customized with Eminem's logo. These are less exclusive but still signed, making them accessible to fans with a lower budget. Estimates for these range from $500 to $2,000 per pair.

The Marshall Mathers Foundation's Mission

The foundation, established in 2002, has provided millions of dollars in grants to organizations serving Detroit's youth. It focuses on education, recreation, and basic needs, aiming to break the cycle of poverty. Eminem has also been active in other charitable efforts, such as donating to food banks and supporting local arts programs. This auction is a way to engage fans while raising critical funds.

As the auction date approaches, anticipation is building. Sneaker enthusiasts and music fans alike are watching to see how much these pieces of pop culture history will command. For Eminem, it's a chance to give back to the city that shaped him, while sharing the sneakers that have been part of his journey.

The sale will be livestreamed and open for bids on Julien's Auctions' website. Bidders can also place absentee bids or participate by phone. With items ranging from affordable signed pairs to ultra-rare grails, the auction promises something for every level of collector. And every purchase helps support a cause close to Eminem's heart.


Source:MSN News


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