How Events & Exhibitions Benefit from Custom Shaped Boards

In the dynamic world of events and exhibitions, standing out is key. Effective signage is crucial in attracting attention, guiding visitors, and strengthening brand identity. Custom shaped boards and T boards provide a creative edge, making displays more engaging and memorable. These bespoke signage solutions enhance wayfinding, improve crowd navigation, and boost brand visibility. Custom boards ensure a lasting impact when used for directional guidance or interactive experiences. Discover how these innovative signage options can elevate your next event or exhibition.

The Visual Impact of Custom Shaped Boards

Standing out in a crowded event space is a challenge and creative signage is key to attracting attendees. Shaped boards add a distinctive touch that makes brands more memorable. Uniquely shaped signage can evoke curiosity, strengthen visual identity, and create lasting impressions on visitors.

Why Custom Shapes Matter:

• Increased Visibility: Unique signage immediately catches the eye in a sea of standard rectangular signs.

• Memorable Branding: Shapes that align with brand themes create a stronger recall factor.

• Enhanced Aesthetics: Visually appealing signage contributes to a cohesive event atmosphere.

• Versatile Application: Custom shapes can be tailored to match various themes, products, or industries, ensuring relevance and effectiveness.

Branding with Shaped Boards and T Boards

Custom-shaped boards and T boards reinforce brand identity by incorporating unique logos, product silhouettes, or thematic designs. For instance, trade shows and festivals often use eye-catching signage that aligns with their branding to create a cohesive experience. Maintaining consistency in design, colours, and messaging across all signage ensures a strong brand presence.

Examples of Effective Branding with Shaped Boards:

• A beverage brand uses bottle-shaped boards to attract attention.

• A tech company incorporating shaped signage resembling its latest product.

• An entertainment festival using vibrant, custom-cut T boards to define its theme.

• Retail brands leverage unique shapes to create interactive shopping experiences.

• Food vendors use shaped signs that mimic their most popular dishes to entice customers.

• Luxury brands incorporate premium material boards with metallic finishes for added elegance.

• Event sponsors use custom signage that seamlessly integrates their branding into the venue’s design.

Wayfinding & Navigation with Custom Signage

Navigating large event spaces can be overwhelming for attendees. Strategically placed shaped boards help simplify directions, making it easier for visitors to locate key areas such as entrances, booths, restrooms, and exits. Integrating these boards with digital tools like QR codes and event apps further enhances wayfinding efficiency.

Wayfinding Solutions Using Shaped Boards:

• Directional arrows in custom shapes that stand out in high-traffic areas.

• Informational T boards positioned near key entry points.

• QR code-enabled boards linking to digital maps and schedules.

• Floor-standing shaped boards act as landmarks for better orientation.

• Interactive boards that display real-time updates on event schedules and activities.

• Multilingual signage to accommodate international attendees, ensuring accessibility for all.

• Colour-coded wayfinding systems to categorise different sections of the venue efficiently.

Engagement & Social Media Amplification

Interactive signage boosts attendee participation and social media visibility. Custom boards designed for photo opportunities, augmented reality (AR) experiences, or interactive elements encourage visitors to engage with the brand. This signage creates a buzz and provides valuable marketing exposure as attendees share their experiences online.

How Custom Shaped Boards Boost Engagement:

• Selfie stations featuring shaped signage with event branding.

• AR-enabled boards that bring graphics to life through mobile apps.

• Call-to-action messaging encourages attendees to share posts with event hashtags.

• Gamification elements such as scavenger hunts using unique signage as checkpoints.

• Social media walls display user-generated content, increasing attendee participation.

• Multi-layered 3D boards that add an immersive experience to event spaces.

• Digital screens integrated with shaped boards to display interactive content.

• Contests and giveaways are advertised through eye-catching shaped boards to drive engagement.

Material Selection & Cost-Effectiveness

Custom-shaped boards are available in materials such as Foamex, PVC, acrylic, and wood, catering to different event needs. While some boards are designed for single-use events, others can be reused for future exhibitions, making them a sustainable option. Shaped and T boards provide a budget-friendly yet impactful branding solution compared to digital displays.

Disclaimer: The choice of material should be based on the specific event requirements, venue conditions, and expected weather exposure. 

Why Custom Boards Are Cost-Effective:

• Lower Initial Investment: More affordable than digital displays or large-scale LED screens.

• Reusable Designs: Many shaped boards can be stored and repurposed for future events.

• Minimal Maintenance: High-quality prints remain vibrant, and little upkeep is required.

• Eco-Friendly Options: Sustainable materials reduce environmental impact while maintaining quality.

• Scalability: Businesses can order signage in bulk for multiple events at reduced costs.

• Customisation at Low Costs: Many printing services offer budget-friendly, high-quality customisation

Best Practices for Designing Custom Shaped Boards

Key principles such as colour contrast, font readability, and optimal size must be considered when designing custom boards to maximise impact. Strategic placement ensures visibility and effectiveness. Collaborating with professional printing services guarantees high-quality results that align with the event’s branding objectives.

Top Tips for Effective Signage Design:

• Use high-contrast colours for better visibility in busy event environments.

• Opt for bold, readable fonts that can be easily understood from a distance.

• Choose appropriate board sizes based on venue space and viewing angles.

• Place signage strategically at key touchpoints to enhance the attendee experience.

• Incorporate lighting or reflective finishes for visibility in dimly lit areas.

• Ensure weather resistance for outdoor events by selecting the right materials.

• Align shapes with branding to create a strong visual identity.

• Test different placements before finalising to find the most effective locations.

Conclusion

Custom shaped boards and T boards are powerful tools for enhancing branding, improving wayfinding, and increasing attendee engagement at events and exhibitions. Their versatility, affordability, and visual impact make them a wise investment for event planners. To create a standout presence at your next event, consider partnering with professional signage designers and printers such as Printed Estate Agent Boards for high-quality, bespoke solutions.